The content writing profession is quite new. There are millions of people today who earn a living by spending hours seated behind their personal computer typing thousands of words which collectively are called content. Why content and why is it such a big deal? Any serious B2B marketer will answer categorically by saying that content is king.
Business owners have realized that they can drive sales by establishing a website where they have beautiful and engaging content that has the power to attract new readership and hopefully new sales.
Everyone is familiar with the world wide web. 3.77 billion people on earth or 50% of the world’s 7.48 billion inhabitants use the Internet. 34% of the people in the world today are active mobile users.
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These numbers help us to see why there seems to be a serious shift from traditional marketing to content marketing.
3 Lessons Learned: Freelancers
Most companies are now employing content marketing strategies which include articles,blogs and website content.
The challenge that companies face today is that there are few freelance content writers who can create the kind of content potential customers can connect with and which compels the page visitors to take some action that culminates in some economic profit for the company.
So you are a business owner interested in hiring a great copy writer or freelance writer to generate content that leads to impressive conversions?
These are the qualities that great freelance content writers have in common and an understanding of these characteristics will help you in your search.
Essentially,a good content writer must have great written English communication skills. They must have the ability to jot down words that bear no grammatical errors and mistakes. Hire a writer with the ability to tell the story of your company and its services and products in a way that elicits favorable action(read a sale).
There isn’t a single good writer who lacks research skills;a good writer will cob the web and anywhere else to create content that is unique,powerful and engaging. They understand SEO. All experts in the field unanimously agree that great content is about three things-SEO,SEO and SEO! When you hire highly experienced content writers you have ,fundamentally,brought on board SEOclerks.
Hire ‘SEOclerks’ who are both flexible and creative. Good writers have the adaptability that enables them to shift their attention across the different content requirements;in other words,they should ease from a press release to a blog article or a product review smoothly and without wasting time. A good writer should have the ability to understand what you need to achieve and then create content that is in line with the overall marketing strategy
With this information,you are now able to confidently hire a high quality SEO blog post writer and take your business to a whole new level.