How Color Facilitates Good Branding For the Best Insurance Companies.
Psychological studies have confirmed that people connect to certain colors depending on how appropriate they take them to be. marketing is not easy especially the tough fields which include selling of insurance and it is better if the people involved use colors to push on sells. Even though there are fields which do not find it hard to market themselves, it is not the same with insurance companies and visual branding can save the day. People buy insurance mainly to get protection against uncontrollable and unpredictable perils.
Insurance sales are okay but if you ask many people who have made such investments, they will tell you paying premiums is not something they like. Insurance companies should present themselves to customers as stable and also trustworthy. You will not get people to trust that you feel real sympathy and empathy for them through a logo or even a slogan. Therefore, insurance groups which want to take their business to the next level should use color to appeal to their customers. Insurance companies can see great differences in numbers if they invest in use of color.
The colors insurance companies decide to use in their logo will have a direct effect on the public emotions towards the company. Red can mean a particular company is strong and has a lot of energy to dedicate to serving the clients but it can mean the company is aggressive and defiant. Yellow will tell the public that the company is confident and creative and it is also a screaming color. Using blue on company logo is associated with trust, intelligence, and even calmness. By using green, the public will get a sense that the company is peaceful and reassuring and also committed to environmental conservation.
Some people take orange to mean warmth and even security but there are those who believe it is a color that should be associated with immature as well as frustrated individuals. With a good understanding of color psychology, insurance companies will be able to make the right choice. Once insurers understand that the big part of their clients goes for insurance because it is afraid of traumatic and catastrophic event happening in their lives then color selection will be done accordingly. The net thing insurers need to keep in mind is that majority of the population does not have a positive view when it comes to insurance. Therefore, green and blue are the best choices in logo creation in this field because it instills a sense or trust as well as reassurance to the population. However, this does not automatically disqualify other colors. Yellow will catch the eye of the people without making them feel overwhelmed and gray will bring texture in the logo.