Logo Design 2017: Great Benefits of a New Logo to Your Website
In any business, a logo is perceived as a symbolism of what a brand or a company stands for, including its vision, mission, core values and its guiding principles. You need to know if your current logo can still best represent your business because a poorly designed logo can make or break your business. If you think it’s high time to change your logo to something better, bolder, braver and eye-catcher, then don’t hesitate to do so because that must be the best option towards achieving your business goals in the soonest available time.
A business owner would not want to be included on a list of this one “brands with the worst logo ever”, so changing of your logo should be done analytically and quickly. There are many reasons why a logo needs to changed including an outdated logo, clinched logo, inability to represent the brand anymore or it’s just not clicking to the target audience anymore. It’s like having a new hairstyle so you can match the trending style of the modern times. Having a new logo to represent your business is like upgrading your outdated phone into a smartphone with better features and qualities. While it is true that your logo is already established and there is a worry about starting your logo campaign all over again, having a new logo can give your business a brighter future more than what you think. People change and they are fast paced, though a classic look is timeless, a new look gives you a fresh and new beginning with promising results. Try to think about a loan company with a logo displaying a stack of pennies, a house logo for a real estate agent or wheelchairs kissing for a disabled dating site logo. Yes, they are clinched and having this type of logo only means it’s high time for a new logo. Having a clinched logo means almost everyone in your industry uses it and it makes a negative impact on new customers.
It is time for a change, for a better logo that is designed creatively and uniquely for your brand. If you have a lagging sales, give it a new breath of life through changing your logo, announcing your rebranding and introducing this major shift as a company to your loyal and new customers. You can start with using an online logo maker tool that can help you design your own logo without too many technicalities involved.