CUSTOMER EXPERIENCE MANAGEMENT. It’s very important for a business management to having a customer experience. Its however necessary but at times but it’s also insufficient. The customers’ experiences depends on how the company is growing the revenue depending on the organizations. Most of the surveys are always concerned about the company than even the buyers themselves. That is why at times, the mindset is always focused on the company, rather than the buyer’s well- being. The employees should always be focused on knowing who the boss is. This is because, when he comes on board each person will want to be ahead of him considering that he has the right to assigning new appointments, promotions, and also deals with the financial outcomes of the employee. The employee should also ensure that their priority is to strive and make it easier for their customers to get and use the solutions they might be seeking. The customers world is supposed to be best rather than the time spent on checking on the competitors. Knowing the customers’ frustrations helps a lot to both the employee and the customers. Shifting to customer experience optimization mode is also another way to instill the customer-focused decision making as a habit among all the employees. It’s also a way of life. Engaging employees to resolve and prevent issues for the customers’ is another thing that they should ensure. Collaborating cross-organizationally for the customer experience excellence is another idea. People should also take their time to listen to the customers’ experiences. The the digital meaning has however changed the customer’s experience management. Many organizations are now investing more of their resources than before. Identifying the best communication channels for the audience is always a great idea. It’s also not advisable to communicate to the customers through every channel. The touch points of a channel communication always ranges from customer service help lines to a company website, social media channels and other stores. Even though there can be optimization of touch points, the companies can also work to making the customers become more profitable. Use of market research to identify and understand the target audience can also help on improving the efficiency and the effectiveness too. People should also concentrate on the resources of target market segments. Organizations can also attract customers by implementing on the analysis and measurements of the effectiveness of strategies. It is also important to remember that the assessment of customer experience management goals can also aid in the identification of the most effective customer touch points.